Webinars

Beyond "Followers" and "Fans": Using Social Marketing to Reach the Right Business Audiences Anywhere on the Web

Speakers:

  • Chris Mann, Director of Product Management, Bizo
  • Tammy Fennell, CEO, MarketMeSuite

The area of online marketing continues to expand and develop at a rapid clip. Along with email, search, and display advertising, social media has already become a standard part of the marketing mix. However, social marketing is also constantly evolving, which creates more opportunity, yet requires just as many resources and strategies to be successful.

Are You Ready for the Audience Economy? How Publishers are Changing Everything to Keep Pace and Win in the Evolving Online Advertising Ecosystem

Speakers:

  • Mark Fishkin, VP of Digital Sales, The Wall Street Journal Digital Network
  • Cheryl Stump, VP Online Media, Ziff Davis Enterprise
  • Maureen Beattie, Dir. of Client Services & Product Marketing, UBM TechWeb
  • Bryan Burdick, Corporate Development Officer, Bizo

As macro trends and growth in online advertising continue to accelerate and the battleground gets murkier with new technologies, new platforms and new business models, publishers are faced with a solemn choice… evolve or perish. Most publishers can readily see the opportunity that lays before them, but many are still tentative in their approach.

Advanced Strategies in B2B Audience Monetization

Speakers:

  • Chuck Richard, Vice President & Lead Analyst, Outsell
  • Peter Black, Senior Vice President, Business Development, BPA Worldwide
  • Bryan Burdick, Corporate Development Officer, Bizo

The world of digital media and online B2B advertising is evolving at a blurring pace. Shifting industry dynamics present a good deal of risk and ambiguity to publishers – yet even greater opportunity. This webinar will explore evolving best practices and methods for ramping and diversifying superior B2B online audience monetization – both on and off-site.

Conquer the New B2B Marketing Funnel: Top Ways to Reach the Unreachable Business Audience

Speakers:

  • Lauren Vaccarello, Dir. of Search, Display, And Social Advertising, Salesforce.com
  • Russell Glass, CEO, Bizo

The traditional marketing funnel is no longer. Online marketers cannot afford the time nor money to "cast a wide net" in the hopes of generating the right prospects. Taking into account the popular marketing channels of email, search, social media, and display advertising, this webinar addresses how to effectively use audience marketing across the marketing mix to drive more qualified leads and new business from the top to the bottom of this new marketing funnel.

Proven Techniques for Audience Targeting that Drives Conversions

Speakers:

  • Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit
  • Russell Glass, CEO, Bizo

Armed with powerful online data, businesses can now identify with greater precision their target prospects online. Watch this Webinar and find out how to easily get the right message in front of the right person, improving relevancy and increasing conversions.

Targeted Display Advertising: The Greatest (Untapped) B2B Marketing Channel Yet

Speakers:

  • Frannie Jaye Danzinger, Senior Vice President - Media, GyroHSR LLC
  • Russell Glass, CEO, Bizo

The top B2B marketers in the world are using display advertising to convey the power of their online brands, quickly move the right prospects along the sales funnel, and close more business. However, for most companies, display advertising is an untapped marketing channel. This webinar is designed to help online marketers develop a solid, online brand strategy, and utilize and measure display advertising to increase lift across the marketing mix.

Unleash the Power of Your B2B Brand

Speakers:

  • Rocky Brown, Marketing Manager, Hoovers
  • Russell Glass, CEO, Bizo

Armed with powerful online data, businesses can now identify with greater precision their target prospects online. Watch this Webinar and find out how to easily get the right message in front of the right person, improving relevancy and increasing conversions.