Bizo Labs
Bizo Labs is a playground for solutions, tools, and hair-brained ideas in various stages of development. Go ahead and review or test-drive some of our latest innovations, and let us know what you think at labsfeedback@bizo.com. We look forward to getting your feedback!
Bizo Switchboard – Public Beta
Want to know if the business audiences you care about are clicking on the links you're sharing through social media channels, email, press releases, and elsewhere? Looking for opportunities to stay top of mind and more deeply engage your shared-link clickers? Well, you’ve come to the right place…
Bizo Switchboard is the first smart link shortener for business. It's a free web-based toolkit that tells you who is clicking on your shared links and then gives you the tools to engage them. Bizo Switchboard helps you:
- Shorten and publish your shared links.
- Track the business demographic profiles (e.g., seniority, company size, industry, job function) of the people clicking on your shared links.
- Brand your shared links to stay top of mind long after the click.
- Deliver offers (e.g., free trials, white papers, discounts) to further engage your followers and other shared link clickers.
- Retarget* your shared link clickers wherever they travel online to drive them down the funnel.
*Retargeting capabilities are limited to those already using Bizo's Audience Marketing Platform for display advertising.
It's REALLY easy to get started.
Bizographic Site Visitor Cloud – Working Prototype
Do you know who is reading content on your blog, corporate website, or other web site pages? Are they execs or non-managers? Do they work for small businesses or Fortune 500 companies? Do they work in marketing, HR, or finance? And, which pages and types of content are different segments reading?
We've developed and deployed a Bizographic Site Visitor Cloud on our own Bizo blog and Bizo Developers blog which tells you, at a glance, the business demographic makeup of visitors to a given web page. The Bizographic Site Visitor Cloud's summary analytics provide insight into which audiences are reaching specific web pages and what types of content may be resonating with them.
Nok! Nok! – Working Prototype
We often get asked about the size of Bizo's network audience for a given set of business demographic segments so we created a self-service tool that answers this question and more...
Nok! Nok! is an analytic search engine with a twist: it understands and can translate a business title or role that you have in mind (e.g., "Senior Vice President of Sales") into distinct Bizo Audience Segments (e.g., Functionality: Sales; Seniority: Executive). It can even classify specific company names into industry and company size audience segments. Nok! Nok! will then tell you how many business professionals match your search across Bizo's network.
It's like having an expert business taxonomist at your service!
(We think it's kinda fun!)
