Infographics
Bizo has access to anonymous business demographic data on over 100 million business professionals, and is tracking conversion objectives or "actions" and other performance metrics across the hundreds of display campaigns that we support. This allows us to provide a rich, aggregate view of business professionals interacting with online advertising. Here are a few things you might not have known about business audiences online. As they say, a picture is worth a thousand words!...
New Data from Bizo and Vizu Characterizes the Political Affiliation and Donation Intentions of Business Executives
Politicians are not only rallying for votes, they are also jockeying for lucrative political donations. As with any online advertising campaign, the key to effective digital ad spend in political campaigning is reaching the right audiences. With political campaigns forecasted to spend record- breaking amounts, successful candidates will tap into the more than 20 percent of business executives planning to donate to a political cause this season in order to capture highly sought after campaign dollars.
Online Ad Response: Top Action-Takers across Industries and Job Functions
Who is leading the pack?
When it comes to online ads, some consumers are more likely to take action than others and the same goes for business professionals! Here's a look at the top-responding industries and job functions according to data from Bizo. Regardless of which industry or job function is in your target audience, this data highlights the importance of understanding your target business demographic, wherever they travel online.
An Advertiser’s Weekly Planner: The Best Days to Advertise to Business Professionals
From Manic Mondays to Frenzied Fridays, we all have our days where we are more, or less, productive at work – and it turns out the same is true for online advertisements. The day an online ad appears significantly impacts whether a business professional does what the ad asks them to do (buy, download a whitepaper, register for a seminar, etc.). However, a professional’s industry is an even better indicator of what day they are most likely to react.
This Weekly Planner below shows the day an online ad is most likely to be effective across five specific industries.
Gendernomics: A professional take on who is looking at, and who is reacting to online ads
Maybe it’s the thrill of the hunt or maybe it’s an indication that the Glass Ceiling hasn’t cracked … we are not really sure. What we do know is that when it comes to online ads, businesswomen click on ads more often than men (23% more), while businessmen actually do what the ad tells them to (buy, download a whitepaper, register for a seminar, etc.) more often than women (53% more). We’re also seeing some interesting time patterns.
