Bizo - Business Audience Marketing

General Bizo Advertisement Policy (All Creative)

• All new creative/tags will be tested for policy adherence and functionality prior to being placed live on the Bizo Targeting Network.
  • Non-Rich Media testing lead time - up to 2 business days.
  • Rich Media testing lead time - up to 5 business days.
  • All 3rd Party Ad Tags testing lead time - up to 5 business days.
• Creative must have a complete & distinct border to clearly identify where the webpage ends, and advertisement begins.
• The sponsor of any advertising message must be clearly identified on the ad itself.
• Creative must match ad size.
• Animation cannot exceed 15 seconds. Animation can begin again on mouse over, but must stop immediately on mouse off.
• Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
• Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
• No obscene or otherwise objectionable images.
• Audio is only allowed upon the user click.
• Linking URLs must be domain name based and cannot be an IP address.
• A link to the advertiser’s privacy policy is required on all click through URLs/landing pages.
• Bizo allows advertisements to collect personal identifying information. If you wish to collect personal information within advertisements, those ad units will need to:
  • Clearly identify your organization
  • Provide a direct link to your privacy policy, adjacent to the submit button/li>
  • Clearly identify the purpose for collecting the information

Non-Rich Media Ad Specs

Image (GIF/JPG) Ad Specs

• All General Bizo Advertisement Policies must be adhered to.
• Animation cannot exceed 15 seconds.
• 40KB max file size for all units.

HTML Ad Specs

• HTML code cannot exceed 3k.
• 2 images maximum, total file size of images cannot exceed 20k.
• Client-side imagemaps are acceptable and must be provided by the client.
• Forms tags in HTML code must use "get" in the method.
• CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted.

Flash Ad Specs

• All General Bizo Advertisement Policies must be adhered to.
• Animation cannot exceed 15 seconds. Looping must be set to False.
• Bizo allows Flash versions 6,7,8,9,& 10 (AS2 & AS3)
• 40KB initial download and up to 4 additional download streams upon user click are permitted. Each additional stream may not exceed 100KB.
• Frame rate of 12 frames per second is recommended. Frame rate may not exceed 24 frames per second. Banners that exceed 24 frames per second will not be accepted.
• Flash 6 SWF files will be displayed for Flash 6.0 to 6.0.0.65 plug in browsers only. If the browser doesn't support Flash 6.0 and above the alternate image will be served. Flash 7 ads will be displayed for 7.0 plugin and above, etc.
• Loading files from cross domains is not permitted for security reasons.
• All Flash files must open in a new window.
• All Flash ads must be accompanied by the SWF file as well as an alternate image (GIF or JPG) of the same dimensions. Images must meet the file size specs for that ad size.
• Onload play audio is not permitted in Flash ads. Sounds played on click are allowed. All sounds are subject to approval by Bizo.
• For best results, we recommend having the button encompass the entire ad area throughout the entire timeline. Buttons must have the clickTAG expression (see below) in place of embedded URLs.
• The clickTAG expression must be attached to a button object and called onRelease.
• Do not embed any URLs in the Flash file—include linking URLs in an email or other document.
• Make sure the dimensions of the movie meet the specs for the ad you are creating.