Legendary Audience Monetization through Bizographic Targeting
You already understand the value of segmenting your Web audience for advertisers. What if you could deliver, at scale, their ads to just Fortune 500 Execs -- or SMB sales and marketing managers -- or CFOs in healthcare? Simply put, advertisers will pay more if you can target and deliver their ads to the right business audiences on your Web properties.
Bizo Private Audience Targeting enables publishers to segment their audience by business demographics (e.g., industry, job function, seniority, company size) which positions them to:
- Unlock the value of their audience, at scale
- Up-sell their advertisers with the ability to target high-value ads to specific business demographic segments, improving their campaign ROI
- Provide a potent upsell opportunity for their sales team
Bizo has been BPA Worldwide Audited and Certified.Bizo is the only online business audience data provider to earn third-party certification
"In just a few months working with Bizo, we're increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo's business targeting ensures we're getting in front of the most qualified audiences for our business, and it shows in the results."