• Overview
• Publisher Programs
• Audience Extension
• Large Publishers
• Ad Networks
• Terms
• Analyze

Audience Extension

Many B2B publishers with a valuable audience often find that their sponsorship and advertising inventory is sold out each month, and the lack of additional impressions is a significant limitation to revenue growth. Bizo Audience Extension has been designed to solve this problem.

Bizo Audience Extension utilizes Bizo’s bizographic targeting platform to allow you to sell and target impressions to your site visitors AFTER they’ve left your site. With Bizo’s targeting capabilities, you are able to add a private audience network (YourSiteName’s Audience Network) to your current offerings, giving your sales team an additional product to sell to your advertisers. You continue to own your private audience and control the advertiser pricing strategies – but now you can deliver more scale and earn more from your visitors.

Audience extension diagram (click to enlarge)

With Bizo Audience Extension, your advertising revenues are no longer constrained by the impressions on your site!

Program elements for Audience Extension:

• Targeting: Bizo will target your advertiser's ads to your audience across its network of premium sites
• Flighting: Bizo will work with your ad operations team to flight campaigns to your current audience. All tracking can be done through your existing ad server or through Bizo.
• Analytics: Bizo will provide you free access to the Bizo Analyze product to measure the bizographics of your business audience. This will provide you with a valuable understanding of your audience and give you additional data to share with your advertising clients.
• Optional Audience Communications: As the owner of the audience, for minimal targeting fees, you can send your own messages out to your audience to drive them back to your sites or remind them of upcoming events.
• Optional Data Revenue Sharing: As the owner of the audience, you can also opt to allow Bizo to classify your audience into its Bizographic pool, and then share in all revenues earned when Bizo sells impressions that target this audience.

Business Benefits:

• Earn more revenue from your existing audience without any increase in costs
• Provide your advertisers with more scale for their ad buys
• Differentiate your advertising products vs. competitive publishers
• Gain better visibility and unlock the full value of your audience
• Create a brand new revenue stream without harming your site experience
• Risk free product extension and monetization opportunity: NO NEED TO CREATE NEW CONTENT OR BUY NEW PLATFORM SOFTWARE

Pricing: Revenue share + minimal targeting fees. No setup costs. Contact us today to learn more!

First Name: *

Last Name: *

Title: *

Company: *

Email Address: *

Phone: *

Monthly Uniques:

* Required Fields

"In just a few months working with Bizo, we're increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo's business targeting ensures we're getting in front of the most qualified audiences for our business, and it shows in the results."