B2B Publisher Programs
We help B2B publishers maximize audience value, both on- and off-site.
Join our network of top B2B publishers who have already turned to Bizo to better monetize their audiences both on- and off-site through Bizo’s publisher programs. As a publisher, you know your audiences are valuable. Bizo can help take your digital strategy to the next level so you can improve audience monetization, generate new revenue streams, and create value in entirely new ways for your advertising clients in the process.
Use Bizo Private Audience Targeting to Boost Your Advertisers’ ROI
Bizo Private Audience Targeting makes it easy for you to segment your website audiences by business demographic profile (e.g., industry, job function, seniority, company size), and give your advertisers the ability to target high-value ads to specific business professional audiences segments on your website properties. Our publisher partners leverage Bizo Private Audience Targeting to boost campaign ROI for their advertiser clients and give their sales teams a potent upsell opportunity.
Become a Bizo Inventory Provider and Make “Remnant” Inventory a Thing of the Past
The Bizo Inventory Provider Program helps B2B publishers earn more for their unsold ad inventory. Since advertisers look to Bizo to target prospects by specific business demographics or "bizographics" (e.g., industry, job function, seniority, company size), we're able to sell your secondary ad inventory at 2-3x higher CPMs than anyone else. Ads delivered through the Bizo Marketing Platform are audience targeted, not site targeted. Therefore, the revenues you earn through Bizo are always incremental and non-competitive with your direct sales effort.
Create a New Revenue Stream by Becoming a Bizo Data Provider
At the core of the Bizo Marketing Platform is online audience data—rich, anonymous business demographic data on over 120 million business professionals. Bizo Data Providers contribute non-personally identifiable information (non-PII) to Bizo and are paid a share of the advertising revenue whenever their non-PII data is used for business demographic targeting, creating new revenue streams for participating publishers.
Gain Deep Insight into the Business Demographics of Website Visitors
In addition to increased audience monetization, all publishers who are part of the Bizo ecosystem are given access to Bizo’s website audience analytics reporting which is a free component of Bizo's Full-Funnel Analytics. You can use these reports to:
- Discover the business demographics of your website visitors including their industry, job function, seniority, company size, and location.
- Gain insights into how key audiences navigate through the Web relative to your average visitors.
- Identify trends in visitation from specific professional groups and index your audience against other B2B websites’ audiences.
Private Audience Targeting
Learn more about how Private Audience Targeting works.
Discover how Seeking Alpha uses Bizo data to help their clients achieve scale with Private Audience Targeting.
Read about the ins-and-outs of Bizo's Inventory Provider Program.
To learn more about Bizo’s publisher programs, contact email@example.com.