Business Targeting for Ad Networks
Reaching specific business audiences online is difficult and has traditionally been very expensive. No longer…
Bizo makes precise online marketing possible. At the core of the Bizo Audience Marketing platform is online audience data – specifically third-party-certified, anonymous, business demographic data (e.g., industry, company size, job function, seniority) on over 85 million business professionals around the world.
Leading ad networks such as AOL, interCLICK, Collective Media, Yahoo, Audience Science, Invite Media, Turn and more all count on Bizo to target business audiences across their networks for their advertising clients which has created in some cases more than 100% lift in the value of ad inventory.
Ad networks partner with Bizo in order to:
- Respond to and win more RFP opportunities
- Secure higher CPM rates for existing inventory
- Differentiate themselves vs. competitive networks
- Run more effective campaigns for their clients
Bizo has been BPA Worldwide Audited and Certified.
Bizo is the only online business audience data provider to earn third-party certification"In just a few months working with Bizo, we're increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo's business targeting ensures we're getting in front of the most qualified audiences for our business, and it shows in the results."
