B2B Marketing News & Announcements

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Bizo today announced it was named as one of the San Francisco Bay Area’s “Best Places to Work” by The San Francisco Business Times. The company was recognized for the incredibly collaborative, humble, driven, and hilarious people who work there and share the same high standards for integrity and exceptional work. Bizo employees, also known as Bizonians, live by four key tenets: be honest, be open, be trustworthy, be fun...[read more]

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John Wanamaker is dead, and he didn't go recently. The department store pioneer passed away almost a century ago, in 1922.  But his words live on, especially in the marketing world. Wanamaker reputedly said, “Half the money I spend on advertising is wasted, the trouble is I don't know which half.” As a testament to how hard it has been to measure success in advertising, that phrase has had a long shelf life. For decades marketers used Wanamaker's words to shrug their shoulders as they justified spending on tactics they believed were working—even though they usually couldn't prove it......[read more]

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Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right?  This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches for business to business marketers. DocuSign (an electronic signature technology provider) was an early adopter and provides a pretty good example of its capabilities...[read more]

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There's a change afoot in the B2B marketing camp, at the heart of which is demand for a more nimble lead-nurturing mechanism.  Bizo, a provider of online ad targeting solutions for B2B marketers, released Monday Multi-Channel Nurturing, designed to incorporate a wider swath of lead generating channels, from email to display and social advertising.  The problem many B2B marketers face, said Bizo CEO Russ Glass, is an inability to follow and nurture leads as they cross channels....[read more].

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Bizo, a business audience marketing solutions provider, has expanded its Multi-Channel Nurturing solution to integrate with any marketing automation platform. The solution, which enables B2B marketers to nurture audiences through targeted display and social advertising, was introduced in October 2013 specifically for mutual Bizo and Oracle Eloqua users....[read more]

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What if you could automate, target, and personalize marketing to anonymous business software buyers through their entire purchasing journey, and not just the last 10 percent of it when they’re making final decisions? That’s the promise of a new marketing automation system that B2B marketing company Bizo is releasing today...[read more]

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Bizo, the global leader in business audience marketing, today introduced an industry-first solution that defines a new era of marketing automation that goes beyond the email inbox.  Marketers can now scale the power of marketing automation and programmatic nurturing to their anonymous website visitors that have not yet provided an email address. Bizo’s patent pending Multi-Channel Nurturing solution enables all B2B marketers to create sophisticated nurture programs utilizing online display and social ads to intelligently engage known prospects, convert anonymous website visitors, and ultimately increase lead velocity...[read more].

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Decades ago, the “three-martini lunch” was famous (or infamous depending on your viewpoint) for the pure luxury of time (and liquor) it offered business executives during the middle of the day. For the advertising industry, this lunch gave the Don Drapers of the world the opportunity to sell prospective customers and clients on how their marketing ideas would change their businesses forever.

Fast-forward to today, and this cocktail-laden lunch just isn’t an option for most business professionals. We can no longer rely on hours of face-to-face time with prospects to convince them of the value of our products or services.  What we do have today, however, is content marketing...[read more].

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Despite the 2013 uproar caused by Yahoo CEO Marisa Meyer’s decision to ban the company’s remote working policy, telecommuting is still thriving, and it’s easy to see why. In most cases, to stay truly competitive, hiring the best talent means looking beyond a company’s 50-mile radius. But not all organizations may be ready to expand beyond their existing four walls. So what does it take to foster a truly successful remote working culture?...[read more].

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Bizo today announced that it will be hosting the first B2B marketing event series dedicated to helping marketers reach more of the right audiences and turn them into new customers. Bizo’s “B2B Funnelmentals Tour” will feature B2B marketing experts that will share real-world insights and best practices on using channels such as targeted display and social advertising, and leading edge marketing automation techniques to reach, engage, nurture and ultimately convert prospects...[read more].

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I could never be in sales. It’s not that I don’t like to “sell” in my writing -- in fact, I think as content marketers, we all, to some extent, channel our inner salespeople. But as marketers, we’re allowed to do so in a much more indirect way, introducing the context within which someone might want to purchase our product or service rather than saying overtly, “Here’s my product and have I got a deal for you.”...[read more].

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Bizo, a maker of B2B digital media and marketing solutions, is betting on the growing importance of paid media to marketing tech.  After citing Q4 gross revenue of $12.4 million and a $50 million annual run rate with media costs that average in the 35-40% range, Bizo’s CEO Russ Glass said Bizo for Marketing Automation, a product launched last fall, will be a significant area of focus for the firm in 2014... [read more].

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Bizo announced that the company closed out the fourth quarter of 2013 at a record $12.43 million, boosting the company's annual revenue run rate to$50 million. Bizo also delivered bookings of $38.3M in 2013, an increase of nearly 75 percent year-over-year.  A primary driver of bookings growth was the launch and rapid adoption of new subscription-based products, including Bizo for Marketing Automation, which enables B2B marketers to synchronize their online display, social advertising, and email nurturing programs... [read more].

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Before going public, companies must reveal details of their financial health, and the document known as an S-1 gives full disclosure of a company’s inner workings so investors can make informed decisions. There is one thing missing from these filings, though. While market demand, gross margins, revenue, and risk factors are all addressed in an S-1, insight into a company’s culture is nowhere to be found... [read more].

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Change is coming at marketers fast and furiously, and they are well aware of it. Digital marketing is, of course, driving a lot of these changes, and its growing complexity makes it hard for marketers to know what to prioritize and how to budget.  There are eight essential parts to building a high-performance marketing engine. The absence of any of these components will translate to the marketing organization falling short of its potential... [read more].

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Bizo, the global leader in business audience marketing today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand and utilize display and social advertising to boost brand awareness, increase engagement, and ultimately drive leads and sales. Created with the support of the Interactive Advertising Bureau (IAB) B2B Committee, the book is part of the “For Dummies” reference series published by John Wiley & Sons and is now available in both print and eBook format..[read more].

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Now that marketing has become a truly revenue and data-driven discipline, we marketers can rejoice in the fact that we’re able to make a tangible impact on our businesses. But this also means that we’re accountable for hitting revenue targets that are, in most cases, going to be exponentially larger this year than they were last year.  Thankfully, we no longer need to sell our organizations on the value of content in meeting these goals, especially in B2B...[read more]

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Real-time bidding (RTB) emerged in the last few years as a new approach to buying and selling online display advertising in real time. The promise of RTB was, and still is, to create tremendous efficiency and automation through a stock exchange model.  However, efficiency in buying and selling ads is only a small part of the value created by RTB. The real promise and value has recently begun to emerge and promises to completely change how marketers communicate with their prospects and clients: always-on, multichannel marketing...[read more]

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You might call it putting the cart before the horse. A recent survey found that almost two-thirds of B2B marketers feel they aren't meeting—or just don't know if they are meeting—the demands of their sales pipeline.  Why? Because they're leaning too much on bottom-funnel tactics, like search and email marketing, according to Sean Callahan, marketing director at Bizo and editor of Digital Marketing Remix...[read more]

 

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Depending on the size of your company, an all-hands meeting can cost tens of thousands, hundreds of thousands, or even millions of dollars.  It is worth every penny. From boosting productivity and streamlining processes, the investment in an all-hands meeting pays off. It also is a critical element in establishing your corporate culture, a key element to a company's success.  In fact, all-hands meetings create a virtuous cycle: Developing an exciting and enduring corporate culture is critical, because it allows you to build an enthusiastic team, which increases customer loyalty and makes for a profitable business... [read more]

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