B2B Marketing News & Announcements

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Move over sales—according to a new study from B2B tech provider Bizo, marketing is playing a larger role in revenue generation than ever before...[Read more]

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Lead nurturing is a critical strategy for engaging prospects and guiding them toward purchase. But in today's connected world, email isn't enough and marketers need to optimize lead nurturing with a multi-channel strategy, according to a new report from marketing platform Bizo and Oracle Marketing Cloud...[Read more]

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Marketers are usually a paranoid bunch, we've come to learn. Will I go extinct? Does my work even matter?

Bizo says it does. Its annual State of B2B Lead Nurturing Report revealed 60 percent of marketers deliver at least 20 percent of B2B company revenues — and almost 25 percent contribute more than 40 percent...[Read more]

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Bizo today shared results of its "State of B2B Lead Nurturing" survey, revealing new insights from over 500 B2B digital marketers. The data shows that marketing organizations are impacting the bottom line more than ever before, with nearly 60 percent of these marketers reporting they are delivering at least 20 percent of B2B company revenues, and almost 25 percent contributing more than 40 percent.......[Read more]

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The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced Bizo Multi-Channel Nurturing for Eloqua as its 2014 CODiE Award winner for Best Marketing Automation Solution.  "By partnering closely with the Oracle team, we have now broken through previous boundaries in the realm of always-on prospect nurturing, putting the B2B marketer in a position...[Read more]

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Flashy charts and stats are undeniably sexy for marketers regardless of what’s being measured or how. Twitter is very sexy in this regard, providing its advertisers with visually clean and easy to navigate analytics that reveal the impact of their advertising spend.  But Twitter’s analytics has only scratched the surface of what B2B marketers really need to effectively measure return on investment (ROI) of both organic and paid Twitter usage...[Read more]

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Many best practices for creating effective online display ads are clear: You need an attention grabbing visual and a strong headline. The body copy must be concise. The call to action has to be attractive and your logo visible. And don't forget to A/B test and optimize. [Read more]

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Yes, the B2B advertising campaign is in the last throes of death.  Don't believe me? I’ll explain.  It all started with the buyer's journey, which has changed dramatically over the past three years. The B2B sales cycle has increased in length, with buyers as much as 90% along the cycle by the time they reach out to a sales representative, according to Forrester Research...[read more]

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Whether you’re creating your next eBook, infographic, or customer testimonial video, your content marketing should always be an expression of who your company is at its core.  Here are four ways to establish your company’s voice, and ensure that it gets a chance to shine in every way you communicate...[read more]

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Are you demanding too much from your digital marketing metrics? If so, you are not alone.  Some of the metrics that are commonly used incorrectly are also among the most popular: click-through rate, page view, average time spent on page, number of followers and unique visitors. Below, we explain what each metric is designed to measure and describe some limitations, common misconceptions and misuse of these metrics...[read more]

 

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Bizo today announced it was named as one of the San Francisco Bay Area’s “Best Places to Work” by The San Francisco Business Times. The company was recognized for the incredibly collaborative, humble, driven, and hilarious people who work there and share the same high standards for integrity and exceptional work. Bizo employees, also known as Bizonians, live by four key tenets: be honest, be open, be trustworthy, be fun...[read more]

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John Wanamaker is dead, and he didn't go recently. The department store pioneer passed away almost a century ago, in 1922.  But his words live on, especially in the marketing world. Wanamaker reputedly said, “Half the money I spend on advertising is wasted, the trouble is I don't know which half.” As a testament to how hard it has been to measure success in advertising, that phrase has had a long shelf life. For decades marketers used Wanamaker's words to shrug their shoulders as they justified spending on tactics they believed were working—even though they usually couldn't prove it......[read more]

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Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right?  This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches for business to business marketers. DocuSign (an electronic signature technology provider) was an early adopter and provides a pretty good example of its capabilities...[read more]

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There's a change afoot in the B2B marketing camp, at the heart of which is demand for a more nimble lead-nurturing mechanism.  Bizo, a provider of online ad targeting solutions for B2B marketers, released Monday Multi-Channel Nurturing, designed to incorporate a wider swath of lead generating channels, from email to display and social advertising.  The problem many B2B marketers face, said Bizo CEO Russ Glass, is an inability to follow and nurture leads as they cross channels....[read more].

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Bizo, a business audience marketing solutions provider, has expanded its Multi-Channel Nurturing solution to integrate with any marketing automation platform. The solution, which enables B2B marketers to nurture audiences through targeted display and social advertising, was introduced in October 2013 specifically for mutual Bizo and Oracle Eloqua users....[read more]

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What if you could automate, target, and personalize marketing to anonymous business software buyers through their entire purchasing journey, and not just the last 10 percent of it when they’re making final decisions? That’s the promise of a new marketing automation system that B2B marketing company Bizo is releasing today...[read more]

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Bizo, the global leader in business audience marketing, today introduced an industry-first solution that defines a new era of marketing automation that goes beyond the email inbox.  Marketers can now scale the power of marketing automation and programmatic nurturing to their anonymous website visitors that have not yet provided an email address. Bizo’s patent pending Multi-Channel Nurturing solution enables all B2B marketers to create sophisticated nurture programs utilizing online display and social ads to intelligently engage known prospects, convert anonymous website visitors, and ultimately increase lead velocity...[read more].

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Decades ago, the “three-martini lunch” was famous (or infamous depending on your viewpoint) for the pure luxury of time (and liquor) it offered business executives during the middle of the day. For the advertising industry, this lunch gave the Don Drapers of the world the opportunity to sell prospective customers and clients on how their marketing ideas would change their businesses forever.

Fast-forward to today, and this cocktail-laden lunch just isn’t an option for most business professionals. We can no longer rely on hours of face-to-face time with prospects to convince them of the value of our products or services.  What we do have today, however, is content marketing...[read more].

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Despite the 2013 uproar caused by Yahoo CEO Marisa Meyer’s decision to ban the company’s remote working policy, telecommuting is still thriving, and it’s easy to see why. In most cases, to stay truly competitive, hiring the best talent means looking beyond a company’s 50-mile radius. But not all organizations may be ready to expand beyond their existing four walls. So what does it take to foster a truly successful remote working culture?...[read more].

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Bizo today announced that it will be hosting the first B2B marketing event series dedicated to helping marketers reach more of the right audiences and turn them into new customers. Bizo’s “B2B Funnelmentals Tour” will feature B2B marketing experts that will share real-world insights and best practices on using channels such as targeted display and social advertising, and leading edge marketing automation techniques to reach, engage, nurture and ultimately convert prospects...[read more].

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