Decades ago, the “three-martini lunch” was famous (or infamous depending on your viewpoint) for the pure luxury of time (and liquor) it offered business executives during the middle of the day. For the advertising industry, this lunch gave the Don Drapers of the world the opportunity to sell prospective customers and clients on how their marketing ideas would change their businesses forever.
Fast-forward to today, and this cocktail-laden lunch just isn’t an option for most business professionals. We can no longer rely on hours of face-to-face time with prospects to convince them of the value of our products or services. What we do have today, however, is content marketing...[read more].