Solutions Designed to Your Campaign Objectives
Hundreds of leading brands count on Bizo to put their brands, messages and offers in front of exactly the right business audiences, early and often, wherever they travel online.
The goal line for many Bizo-enabled campaigns is high impact online branding, whereas others run campaigns with Bizo to meet direct response objectives. Whichever your focus, you can tap the Bizo platform -- which is fueled by targetable, 3rd-party certified business demographic data (e.g., company size, industry, seniority, job function) on over 100M business professionals — to accomplish your campaign objectives.
Here is a summary comparing Bizo Branding and Bizo Direct Response. Not sure which path is the right one for you? Contact us and someone from Bizo will get right back to you to explore.
| Description | Bizo Branding | Bizo Direct Response |
| Objectives | Audience Reach & Increased Awareness | Defined Direct Response Goals |
| Guaranteed Delivery |  |
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| Premium Inventory | |
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| Performance Inventory | |
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| Business Audience Targeting | Precise | Optimized |
| Retargeting | |
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| Audience Share of Voice | |
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| Brand Study | |
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| Audience Analytics | |
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| Site Transparency | Transparent | Brand Safe |
Bizo has been BPA Worldwide Audited and Certified.
Bizo is the only online business audience data provider to earn third-party certification"In just a few months working with Bizo, we're increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo's business targeting ensures we're getting in front of the most qualified audiences for our business, and it shows in the results."
