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Know Who’s Visiting and Converting on Your Website with Audience Analytics

All successful marketing programs begin with finding the right target audience. Because website visitors can represent a company’s most qualified prospects, marketers need to know who’s visiting and converting on their sites to ensure their marketing activities are driving the right traffic.

Bizo Audience Analytics is a website audience reporting and analytics application that tells you the business demographic make-up of the visitors, which helps:

  • Identify if your target audience is visiting and converting on your website
  • Uncover potentially untapped audiences that are worth targeting
  • Inform the creation of relevant website content

Audience Analytics is available in both the Self-Service and Full-Service editions of the Bizo Marketing Platform.

"In just a few months working with Bizo, we're increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo's business targeting ensures we're getting in front of the most qualified audiences for our business, and it shows in the results."