Technology
Bizo has built a business audience marketing platform designed to collect information from company databases, business registrations, and online profiles to provide standard mechanisms for anonymous business traffic measurement and targeting. Through this platform and its network of publisher sites across the web, Bizo provides access to the largest targetable audience of business people on the market today.
The Bizo Data Factory: Where Does Bizo Get Its Targetable Business Demographic Data?
Bizo collects business demographic or "bizographic" data on over 120 million business professionals and transforms it into targetable segments that marketers use to power their marketing campaigns.
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Collect Data
We collect five types of data from our 4200+ B2B publisher partners (specific data type varies by partner)
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Normalize Data
We unlock our audience data by normalizing it into a format our systems can understand. We classify and validate the data with algorithms, and our engineers closely monitor the process to ensure data quality.
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Protect User Privacy
Our process ensures complete user privacy. We transform the data into an anonymous Bizo cookie for use on our platform by removing any personally identifiable (PI) data.
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Distribute Data
Data becomes live in our system for use throughout our platform offerings and by our trusted partners.)
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Fuel for Marketers
The entire process takes milliseconds and gives marketers access to 85% of the US business population.
"In just a few months working with Bizo, we're increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo's business targeting ensures we're getting in front of the most qualified audiences for our business, and it shows in the results."
