Overview
Bizographics are the anonymous business demographics of a person. This includes information such as the industry, company size, functional area, seniority, education, gender and location of a person. Bizographics are often used by B2B marketers to help segment and focus their messages on a specific audience.
Bizo has built a Bizographic Targeting Platform that allows B2B marketers to learn more about the bizographics of their audience, and target business professionals precisely yet completely anonymously.
The business targeting that Bizo's network provides has generated about a 100% increase in the value of the inventory we're using to target ads. That means our campaigns are twice as effective as they were before using Bizo.
– Jay Schwedelson, Corporate Vice President, Worldata