News and Announcements
Read our announcements and what people are saying about us:
- The DNA Of The Digital CMO
- Date: March 25, 2012
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Marketing is in the midst of a seismic shift. It’s no longer sufficient for today’s marketing organizations to demonstrate value in intangible ways. In order to gain a seat at the table, CMOs must have a firm grasp on data -- everything from the data that shows who exactly comprises their target audience to the data that reveals how effective their marketing programs are. Enter the “digital CMO”: marketers who have evolved to meet the challenges of this new data-driven environment...[read more]
- B2B Marketing Tactics Not Driving Enough Sales Leads
- Date: March 20, 2012
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Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online and Bizo....[read more]
- Survey Shows Many Marketers Are Behind in Use of Data, Targeting and Measurement
- Date: March 19, 2012
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Crain's BtoB Magazine today shared results of a comprehensive survey of business-to-business (B2B) marketers across the U.S. developed in conjunction with business audience marketing company Bizo. The data paints a vivid picture of where B2B marketing tactics are on the maturity curve and underscores a number of specific opportunities for marketers to increase the sophistication of their programs in 2012...[read more]
- 'BtoB' study: Marketers using digital channels to boost brands
- Date: March 12, 2012
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While email often is considered a direct marketing tool, marketers are overwhelmingly focused on branding as a competitive differentiator, according to the study: 51% said their brands provide a powerful way to distinguish their companies from their competitors, and 91% said they currently are making an effort to increase the value of their brands online...read more]
- Key Points to Successful Audience Targeting
- Date: March 12, 2012
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There is little debate that audience targeting is a critical element in virtually all online display campaigns, and therefore needs to be a consideration for virtually all publishers. (A “consideration” is not necessarily a requirement, but more on that in a bit.) However, there does seem to be considerable debate as to how effectively and aggressively publishers have embraced audience targeting...[read more]
- Benchmarking Your Audience to the Rest of the Business Web -- How Bizo Does It & Why It Matters to You
- Date: March 07, 2012
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Bizo’s BizIndex is our latest development -- a great way for website owners, be they publishers or advertisers, to understand how much more or less popular their site is for users in a certain bizographic segment than the “average site” on the Bizo network. Every site using Bizo Audience Analytics (1,500+ and growing) contributes summarized, anonymous data to the BizIndex reporting values - so we have a great representative sample of the Business web that we can benchmark...[read more]
- How to Succeed in Advertising: Career Advice from a Media Superstar
- Date: February 29, 2012
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As is true of many start-up companies, Bizo has changed tremendously since its inception in 2007. One of the most notable changes is the sheer growth of our team—what was once comprised of just a few guys in a tiny office in downtown San Francisco is now a 59-person company, with employees spanning the country from Hawaii and Washington state to Nebraska and Ohio (as well as “real” offices in San Francisco, NY, and Boston)...[read more]
- With Great Data Comes Great Innovation: New Government Challenge Helps America Become Competitive Again
- Date: February 29, 2012
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The Department of Commerce (DOC) recently announced the “Commerce Business Apps Challenge,” a contest designed to help business create jobs and new opportunities by challenging developers to use DOC and other publicly available data to create an application that helps businesses...[read more]
- Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk
- Date: February 13, 2012
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As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars...[read more]
- Interview: Russell Glass, Bizo’s CEO, Discusses Business Audience Targeting and Bizo’s Growth
- Date: February 06, 2012
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Bizo has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth...[read more]
- Frannie Danzinger Joins Bizo to Further Fuel the Company's Growth
- Date: January 31, 2012
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Ad industry veteran to lead strategic account development and media strategies for the world's largest business audience marketing platform, joins company during a period of triple-digit run-rate growth...[read more]
- Why Every Marketer Should Incorporate Display across the Marketing Mix
- Date: January 23, 2012
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The one thing online marketers can’t change is time. No matter how hard we may try, we can’t increase the number of minutes that our prospective buyers spend online, crossing our fingers that somewhere, somehow, our prospects will download our latest white paper, read our tweets, or search for our product. Nor can we alter which online channels our prospects spend the most time on...[read more]
- The Speech President Obama Needs To Deliver
- Date: December 27, 2011
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We as a nation are being unsustainably coddled by Washington politics. It’s a simple fact replayed day after day in Washington. Today’s politicians, like parents coddling their children, do not have the stomach to ask their constituents to sacrifice. For the first time in the history of the United States, we seem to have an entire political system that is afraid to ask us to sacrifice for the good of the country...[read more]
- Digital marketers' next stop: the mobile home screen
- Date: December 08, 2011
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There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot. Or the "momma of all ad impressions" spot or the "mobile gold mine" spot...[read more]
- Online Ad Predictions for 2012: Thoughts on ROI, Privacy, and Yes, More Acquisitions
- Date: December 07, 2011
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It’s hard to believe another year has gone by already. This past year, we’ve seen the online advertising landscape continue to evolve at a rapid pace, fueled no doubt by increasing accountability for online media, key acquisitions, and online marketers demanding more from their campaigns—and the technologies that power them. What’s on the docket for next year? Here are my thoughts...[read more]
- Small Business Votes and Donations Up for Grabs in 2012
- Date: December 07, 2011
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New data from business audience marketing firm Bizo found nearly 40 percent of business audiences and small business executives identified as independent/unaffiliated voter. Small business executives are also 27 percent more likely to donate to a political cause versus their big business counterparts...[read more]
- Small-Business Votes Up for Grabs in 2012
- Date: November 30, 2011
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Conventional wisdom has it that an overwhelming majority of small-business owners support the Republican party, both with their votes and their donations. But a new survey from Bizo and Vizu (both provide online marketing services to businesses) indicates that is no longer the case -- if it ever really was...[read more]
- For Candidates, Small-Business Executives Are Up For Grabs
- Date: November 19, 2011
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Nearly 40 percent of small-business executives characterize themselves as political independents or undecided, according to a new survey by Bizo, a firm that helps marketers target online business audiences, and Vizu, a brand advertising technology company. The two companies recently queried 890 business executives at small and large companies...[read more]
- New Data from Bizo and Vizu Characterizes the Political Affiliation and Donation Intentions of Business Executives
- Date: November 15, 2011
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As online political campaign ad spend is expected to reach an all-time high in the 2012 election year, it is imperative that campaigns use their spend effectively to get their message in front of the right audiences to meet fundraising objectives and influence votes. Against this backdrop, Bizo partnered with Vizu to conduct a joint campaign to characterize, in real-time, the party alignment and political donation plans of business executives...[read more]
- Bizo / comScore Collaboration Gets Marketers One Step Closer to the Holy Grail
- Date: November 08, 2011
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As marketers, we all know that there’s a Holy Grail to doing our jobs well and getting results: Putting the right message in front of the right audiences at the right time, as they progress through our respective marketing funnels. Given limited resources, budgets and time, this objective can often seem a pie-in-the-sky notion. But, there’s an increasing pool of available audience segmentation techniques, targeting data, and new and maturing channels...[read more]
