News and Announcements
Read our announcements and what people are saying about us:
- Bizo is the First and Only B2B Online Data Provider to Earn Third-Party Certification
- Date: September 01, 2010
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B2B Marketers, Publishers and Advertisers Now Have a BPA-Certified Source of Online Audience Data That Shows the Precise Business Demographics of Web Site Visitors... [read more] - Making the Case for B2B Branding
- Date: August 31, 2010
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Ask online marketers in the consumer packaged goods industry about the value of branding, and I’m sure they could go on and on. But pose the question to marketers in the business-to-business space... [read more]
- Bizo launches B2B audience targeting in UK
- Date: August 20, 2010
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Online B2B audience targeting platform and advertising network Bizo has announced broad availability of its B2B online audience data in the UK. Bizo provides anonymous data on more than 80 million unique business professionals globally based on their ‘bizographic' information, such as industry, job function, and company size...[read more]
- Bizo expands service in UK
- Date: August 20, 2010
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Bizo Inc., a b2b advertising network, announced Friday that its b2b online audience data is now broadly available in the United Kingdom. Bizo said that it has anonymous data on more than 80 million professionals, including their industry, job function and company size. Currently, Bizo said it has data on more than 8 million users in the U.K...[read more]
- Bizo Launches Its Powerful B2B Audience Targeting in the UK
- Date: August 20, 2010
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Bizo, the world's largest online B2B audience targeting platform and advertising network, today announced broad availability of its B2B online audience data in the UK. Bizo provides rich, anonymous data on more than 80 million unique business professionals globally based on their bizographic information, such as industry, job function, and company size. By expanding its partner ecosystem and aggressively building out its UK-based bizographic audience data, Bizo is providing B2B marketers in the UK the unprecedented ability to precisely measure, reach, engage, and convert their target prospects online...[read more]
- Implementing Behaviorally Targeted Ads
- Date: August 19, 2010
In earlier posts and podcasts we discussed the theoretical advantages of behaviorally targeted advertising and how the Internet is best suited for the technique. Today we interview Bryan Burdick who is the Corporate Development Officer at Bizo which is a company that actually implements behavioral targeting via the Internet...[read more]
- Bizo Signs Up With NAI to Push Targeting Education
- Date: August 18, 2010
Congratulations are in order for both B2B targeting network Bizo and the Network Advertising Initiative. In addition to its membership in the Interactive Advertising Bureau, Bizo gets a big thumbs up for signing up with another association dedicated to educating consumers about targeted online advertising. However, it could be argued that NAI gets more out of the deal...[read more]
- Bizo joins the Network Advertising Initiative
- Date: August 17, 2010
As strong, and very vocal, advocates for consumer privacy and transparency, we’re excited to report that Bizo has joined the ranks of the Network Advertising Initiative (NAI) (www.networkadvertising.org), a collective of online marketing and analytics companies who are working together to establish standards to help protect consumer's privacy in the online ad world. Although we have been 100% NAI compliant since our inception in 2008...[read more]
- Online Targeting: No Monsters Under the Bed
- Date: August 10, 2010
There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are getting into the business of spying on you (see this recent WSJ article) and threatening your life, liberty and happiness. Here’s the thing – for all the bluster, it is largely an unfair characterization of how the industry actually operates...[read more]
- Targeted Advertising: There are No Monsters Hiding Under the Bed
- Date: August 06, 2010
There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are getting into the business of spying on you (see this recent WSJ article) and threatening your life, liberty and happiness.
Here’s the thing – for all the bluster, it is largely an unfair characterization of how the industry actually operates. The problem is not companies getting into the business of spying (it’s just too expensive for companies to spy on consumers – there’s no real revenue in it); the real problem is fear and a lack of education around the online advertising industry. We fear the unknown and what we don’t understand. At first glance, this new world of digital media and targeted online advertising may look frightening. But take a second glance, armed with knowledge about how online advertising works, and you’ll see there’s no boogeyman hiding in the closet, or monster under the bed...[read more]- Bizo hires David Karel as VP-Marketing
- Date: July 09, 2010
San Francisco—Business targeting and ad network company Bizo Inc. has named David Karel VP-marketing. Previously Karel was VP-product marketing at SuccessFactors, a developer of business goal-setting and analysis software. [read more]
- Erasing all digital footprints 'impossible'
- Date: July 06, 2010
It's been almost two decades since mainstream users began trekking into the library-slash-playground known as the World Wide Web. Now, several years into that excursion, many are taking a long hard look at the trail they've left behind. [read more]
- The Rise of the Publisher: Harnessing Rightful Ad Value
- Date: June 17, 2010
It wasn’t long ago that the publishers and content creators held all the cards. Whether it was newspapers, magazines, TV or even radio, they owned the content that drove eyeballs, and advertisers had to follow. The same was initially true with the launch of the Internet[read more]
- Bizo CEO Glass On New Data Partnership With BlueKai Exchange
- Date: June 17, 2010
B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo's B2B data available through BlueKai's exchange. Bizo CEO Russell Glass discussed the deal and its implications[read more]
- Bizo and BlueKai Partner to Deliver High-Performance Business Data on More Than 60 Million Professionals Through the BlueKai Exchange
- Date: June 15, 2010
Bizo becomes BlueKai's sole source of business audience data and selects BlueKai as its exclusive distribution and reporting platform for delivering bizographic data to the advertising ecosystem[read more]
- Bizo Launches B2B Ad Platform For SMBs
- Date: June 11, 2010
The new BizAds self-service advertising platform enables B2B marketers to set up their own advertising programs on their own budgets. BizAds relies on Bizo's publisher network, which includes hundreds of business websites that deliver, the company claims, an audience of more than 60 million business professionals. The company also collects what it calls "bizographics," or demographic information about that audience
[read more]- Is online transparency possible?
- Date: June 11, 2010
Here's a concept: ethical and transparent advertising. Russell Glass, CEO of BIZO, Inc., the world's largest business-to-business audience targeting platform and advertising network, wouldn't run his company any other way. Join us for this groundbreaking episode when Glass announces the next generation of transparent display advertising on the Web. [read more]
- Date: June 09, 2010
Online marketing through traditional Google (and other) cost per click marketing has been great for businesses. Enabling the smallest business to reach an online audience for as little as $25 for the first clicks. However, figuring out which keywords you want to advertise to can be daunting [read more]
- Bizo offers self-serve ads for $5 per day
- Date: June 08, 2010
There is a new answer for small businesses with small budgets: self-service ads platform Bizo has launched Bizads. The platform allows marketers to create and launch ads for $5 per day. Marketers with small budgets can spend as little as $5 per day or as much as $300 per day on demographically targeted ads. The platform uses a cookie to track business users'[read more]- Bizo Self-Service Ad Platform For $5 Per Day
- Date: June 02, 2010
The self-service online advertising platform BizAds from Bizo that launched Wednesday enables marketers to reach more than 60 million targetable business users regardless of size and budget... [read more]
- Bizo launches self-service platform for SMB
- Date: June 02, 2010
San Francisco—Bizo, an online b-to-b advertising network, announced Wednesday the launch of Bizo BizAds, a self-service online ad platform. Available in beta, BizAds is designed to allow b-to-b marketers to target their marketing messages using Bizo’s business demographic data of site visitors across the Internet... [read more]
- Bizo Levels Online Advertising Playing Field for Small and Mid-Sized B2B Marketers with BizAds
- Date: June 02, 2010
SAN FRANCISCO, June 2 /PRNewswire/ -- Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today announced the launch of Bizo BizAds... [read more]
- The Ultimate Guide to B2B Display Advertising - Get it now!
- Date: May 28, 2010
The Ultimate Guide to B2B Display Advertising - Get it now! [read more]
- Bizo targets business-to-business niche for ads
- Date: May 21, 2010
Bizo is one of the hottest Internet startups that most consumers have never heard of. That’s because Bizo, an advertising company, focuses on the business-to-business — not consumer — market... [read more]
- B2B Marketers: It’s Time to Start Demanding More from Your Display Ads
- Date: May 19, 2010
I don’t know how many B2B marketers I’ve spoken to who have succumbed to “banner ad complacency.” This is the attitude that display advertising is a necessary part of the marketing mix, but somehow does not warrant the type of hard-nosed scrutiny that other marketing channels receive, such as search and email... [read more]
