News and Announcements

Read our announcements and what people are saying about us:

Frannie Danzinger Joins Bizo to Further Fuel the Company's Growth
Date: January 31, 2012
Ad industry veteran to lead strategic account development and media strategies for the world's largest business audience marketing platform, joins company during a period of triple-digit run-rate growth...[read more]
Why Every Marketer Should Incorporate Display across the Marketing Mix
Date: January 23, 2012
The one thing online marketers can’t change is time. No matter how hard we may try, we can’t increase the number of minutes that our prospective buyers spend online, crossing our fingers that somewhere, somehow, our prospects will download our latest white paper, read our tweets, or search for our product. Nor can we alter which online channels our prospects spend the most time on...[read more]
The Speech President Obama Needs To Deliver
Date: December 27, 2011
We as a nation are being unsustainably coddled by Washington politics. It’s a simple fact replayed day after day in Washington. Today’s politicians, like parents coddling their children, do not have the stomach to ask their constituents to sacrifice. For the first time in the history of the United States, we seem to have an entire political system that is afraid to ask us to sacrifice for the good of the country...[read more]
Digital marketers' next stop: the mobile home screen
Date: December 08, 2011
There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot. Or the "momma of all ad impressions" spot or the "mobile gold mine" spot...[read more]
Online Ad Predictions for 2012: Thoughts on ROI, Privacy, and Yes, More Acquisitions
Date: December 07, 2011
It’s hard to believe another year has gone by already. This past year, we’ve seen the online advertising landscape continue to evolve at a rapid pace, fueled no doubt by increasing accountability for online media, key acquisitions, and online marketers demanding more from their campaigns—and the technologies that power them. What’s on the docket for next year? Here are my thoughts...[read more]
Small Business Votes and Donations Up for Grabs in 2012
Date: December 07, 2011
New data from business audience marketing firm Bizo found nearly 40 percent of business audiences and small business executives identified as independent/unaffiliated voter. Small business executives are also 27 percent more likely to donate to a political cause versus their big business counterparts...[read more]
Small-Business Votes Up for Grabs in 2012
Date: November 30, 2011
Conventional wisdom has it that an overwhelming majority of small-business owners support the Republican party, both with their votes and their donations. But a new survey from Bizo and Vizu (both provide online marketing services to businesses) indicates that is no longer the case -- if it ever really was...[read more]
For Candidates, Small-Business Executives Are Up For Grabs
Date: November 19, 2011
Nearly 40 percent of small-business executives characterize themselves as political independents or undecided, according to a new survey by Bizo, a firm that helps marketers target online business audiences, and Vizu, a brand advertising technology company. The two companies recently queried 890 business executives at small and large companies...[read more]
New Data from Bizo and Vizu Characterizes the Political Affiliation and Donation Intentions of Business Executives
Date: November 15, 2011
As online political campaign ad spend is expected to reach an all-time high in the 2012 election year, it is imperative that campaigns use their spend effectively to get their message in front of the right audiences to meet fundraising objectives and influence votes. Against this backdrop, Bizo partnered with Vizu to conduct a joint campaign to characterize, in real-time, the party alignment and political donation plans of business executives...[read more]
Bizo / comScore Collaboration Gets Marketers One Step Closer to the Holy Grail
Date: November 08, 2011
As marketers, we all know that there’s a Holy Grail to doing our jobs well and getting results: Putting the right message in front of the right audiences at the right time, as they progress through our respective marketing funnels. Given limited resources, budgets and time, this objective can often seem a pie-in-the-sky notion. But, there’s an increasing pool of available audience segmentation techniques, targeting data, and new and maturing channels...[read more]
In-Shoring: Simple Solution, Big Results
Date: November 03, 2011
Are you struggling to hire the skilled employees you need? Even if qualified workers are in short supply in your area, the solution that entrepreneur Russell Glass found can work for you. In today’s guest post, Glass shares how his company is getting great results with “in-shoring”...[read more]
Bizo Ranks Among Top 5 on the San Francisco Business Times Fast 100 List
Date: October 28, 2011
Bizo today announced that it has ranked fourth on the list of Top 100 Fastest Growing Private Companies in the Bay Area by the San Francisco Business Times after experiencing 1,721 percent growth over the last three-years...[read more]
Bizo Uncovers Hidden Markets
Date: October 28, 2011
Russell Glass realized how far his company had come in three years when the daily sales summary sheet read $60,000 — that was a good month in the company’s early days. Glass started Bizo in 2008...[read more]
Bizo Reaches 100 Million Business Professional Milestone
Date: October 20, 2011
Bizo today announced several key achievements that underscore its reputation as the business audience expert -- and make it the largest, most effective channel for reaching business audiences with precision and scale...[read more]
Online Tracking: FTC Chair Leibowitz Needs to Lead by Example
Date: October 13, 2011
Yesterday at an event sponsored by a large group of privacy watchdogs called “Yes, They Really Know It’s You: The Digital Collection of Personal Information from Citizens,” Federal Trade Commission Chairman Jon Lebowitz gave a keynote in which he said: “One day you might print out a CDC fact sheet on alcoholism to help your son with a project for health class. Click. Or you order a box of your mother’s favorite candy...” [read more]
Bizo Completes BPA's iCompli System Certification
Date: October 11, 2011
Global assurance auditor BPA Worldwide announced the successful system certification of Bizo's Business Audience Marketing Platform for recording/reporting the business demographics of website traffic, and targeting business audiences online. This marks the second straight year...[read more]
The Ad Exchange Revolution: Crucial Insights
Date: October 07, 2011
We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time, auction-based model has been around in several forms for years. However, it was only as recently as 2009 that demand-side platform (DSP) became a household term in this industry...[read more]
Create Jobs With Innovation, In-Shoring, Education
Date: October 05, 2011
Everyone – President Obama, Congress, Democrats, Republicans, laid off auto workers, recent college grads – is concerned with the weakness in the job market. Specifically, we all want to know what the U.S. is going to do about the structural changes that have pushed the unemployment rate above 9%. As CEO of Bizo, a fast growing company in the technology industry, I have a simple solution...[read more]
The Key to Unlocking the Value of Direct Response Programs: Branding
Date: September 22, 2011
As marketers, we now have the ability to impact the direction of our respective businesses like never before. We’ve entered the age of the revenue marketer where we strive to tie every marketing dollar invested to revenue contribution — and we look to test, measure, and learn from everything we do. We also now have the systems to help accomplish this and really shine in our roles. But, we may have a blind spot...[read more]
CIOs Are More Than Just IT Buyers
Date: September 22, 2011
Even if you believe in love at first sight, the likelihood of a marriage proposal on the first date is highly unlikely. Committing yourself to someone without getting to know him or her first is a ridiculous idea. Yet far too often companies are asking audiences to “commit” despite knowing little about each other at the first hint of an interaction...[read more]

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