News and Announcements
Read our announcements and what people are saying about us:
- Interview: Chris Mann, VP Product Management at Bizo, on Targeting Business Audiences
- Date: May 17, 2013
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Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire marketing funnel. Can you tell us more about the type of company benefiting most from Bizo Data Solutions?...[read more]
- For B2B Marketers, The Future Is Behind The Firewall
- Date: May 09, 2013
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Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking beyond tactical solutions like RTB that for the most part live outside the corporate firewall, and developing their own strategic solutions with technologies that live behind the corporate firewall...[read more]
- Marketing Funnel Lexicon: Mid-Funnel Programs
- Date: May 07, 2013
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The mid-funnel is all about the important nurturing work that needs to be done to more deeply orient, educate, and influence a prospect after they are aware of your brand, but before they are necessarily ready to engage with a sales rep -- or before they are even ready to share their personal information (e.g., via a Web form). The mid-funnel offers a range of different programs you can employ to increase brand awareness...[read more]
- B2B Audience Targeting Works On Facebook, Says Bizo's Russ Glass
- Date: May 01, 2013
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In the past few years, Bizo CEO Russ Glass says that marketers have gotten smarter about using online data for targeting – and that’s a good thing, since his company’s success revolves around B2B audience segments gleaned from data partnerships with publishers. It’s less about “evangelizing the value of data,” says Glass, as the marketer brings specific desired outcomes that they want to effect with data’s help...[read more]
- The Data-Driven Enterprise Marketing Revolution
- Date: April 30, 2013
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Early on in the development of the Web, marketers talked about the promise of true “one-to-one marketing,” where the experience of interacting with a brand would be unique to the individual. Marketers eagerly proclaimed they would be able to deliver exactly the right message at the right place and at the right time. Fast-forward almost 20 years, and the promise of one-to-one marketing is still unfulfilled. While pieces of the vision have coalesced through technologies such as marketing automation, search marketing and audience targeting, these capabilities currently live in silos, and aren’t yet working together...[read more]
- Bizo Data Solutions Integrates, Optimizes Digital Experience (DX)
- Date: April 24, 2013
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Yesterday, Katie Ingram wrote that by utilizing both marketing automation and digital marketing, companies can begin to grow alongside the consumer so that they can go where the customer goes. Today, Bizo introduces a new Data Solutions platform designed to let B2B companies better understand and engage with target audiences across their entire marketing funnel. We love it when the fates align...[read more]
- Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack
- Date: April 23, 2013
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Bizo today announced the launch of Bizo Data Solutions, an extension of the company's existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates with a company's existing marketing technology "stack," allowing marketers to use Bizo's demographic data on over 120 million business professionals to get more value out of their marketing programs and other technology investments...[read more]
- B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer
- Date: April 16, 2013
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US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo...[read more]
- Salesforce.com, Smartling and Zurich Insurance Discuss Why Display Is Effective
- Date: April 16, 2013
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This past week in Chicago, Bizo hosted its third Digital Marketing Remixer, an event that explored B2B online display advertising. Bizo hosted two previous Digital Marketing Remixers in San Francisco and New York in March. Presenters at the events have so far included executives from Salesforce.com, Hyatt Hotels Corp., Zurich Insurance, Smartling and other companies. What struck me about the deep, lively discussions is online advertising’s versatility and the wide variety of ways b2b marketers use it in their marketing mix...[read more]
- At the Bizo Remixer: Online Display Advertising an Important Part of B2B Marketing Mix
- Date: April 12, 2013
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"Branding is critical in B2B, but it is often seen as an afterthought," said Sean Callahan, marketing director at Bizo and editor of Bizo's Digital Marketing Remix. "It's important in B2B because business buyers want to research online just like anyone else" and having a strong brand is important in helping buyers find the product or service they are looking for." When you're buying a car," he quipped, "you don't go for a Yugo—you go with an established brand before you even begin your online research. This is often what we miss in B2B..."[read more]
- Branding is key in filling the sales pipeline
- Date: April 08, 2013
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Companies are increasingly tying marketing activities to leads and revenue. But marketers feel frustrated with their ability to drive enough leads to meet the demands of sales departments, according to a new study by BtoB. According to the report, “Priming the Pipeline: Driving Awareness, Conversions & Sales,” 60% of marketers said their most important goal was generating more leads...[read more]
- Survey Shows B2B Sales Cycle Lengthening, Increasing Challenges For Online Marketers
- Date: April 08, 2013
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Crain's BtoB Magazine today shared results of a comprehensive survey of business-to-business (B2B) marketers across the U.S. developed in conjunction with business audience marketing company Bizo. The data shows that the sales cycle has lengthened for many B2B companies, increasing pressure on the marketing organization to boost brand awareness to help deliver leads and effectively nurture them through a prolonged buying process...[read more]
- The 7 Biggest Misconceptions of Successful B2B Marketing
- Date: April 07, 2013
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Businesses have been selling to businesses for quite some time now, but only recently has B2B marketing risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. However, what really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and ways you can steer your efforts in the right direction...[read more]
- Marketing Funnel Lexicon: Top-Funnel Programs
- Date: April 07, 2013
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Last month, we gave an introduction to the Marketing Funnel and discussed how marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be traveling online. In this column we will focus on the top funnel and examine the different programs you can employ to increase brand awareness. The top funnel is where you focus to increase awareness and recall of your company and products, and to drive more of the right traffic to your Web site, corporate blog or landing pages...[read more]
- How B2B Marketers Are Learning To Love Social Media For Lead Generation
- Date: April 07, 2013
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Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. As 56% of B2B marketers gear up to increase spend on social media advertising in 2013, how can you ensure that you’re getting your ads in front of the right business audiences, while making reporting as easy as possible to measure and prove social ROI?...[read more]
- Demystifying The Marketing Funnel: Lexicon
- Date: March 05, 2013
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Let's face it: our target customers are now spending only a small fraction of their time online looking at emails and Googling for information -- most of their time online is now spent visiting social networks and other sites across the Web. Marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be. But getting to the right people wherever they may be consuming content is only one part of the equation...[read more]
- Bizo Hits the Road to Share Best Practices Around B2B Display Advertising
- Date: February 21, 2013
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Bizo, the global leader in business audience marketing, today announced that it will be hosting the first B2B marketing event series dedicated to online display advertising. Bizo’s B2B Display Advertising “In the Raw” roadshow is an industry gathering focused on sharing best practices around effective B2B display advertising. The first event will take place on March 7th from 3-7pm at the Hyatt Embarcadero in San Francisco...[read more]
- Ad Technology Businesses Top Forbes "America's Most Promising Companies" List
- Date: February 11, 2013
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Forbes released a list this week of 100 "America's Most Promising Companies". The list was filled with an amazing amount of advertising technology companies – 19 in total. An ad technology company was even No. 1 on the list. All in all, it supplies further proof of the increasing importance of data-driven digital marketing. [read more]
- Business-Focused Ad Startup Bizo Reports $22M In Revenue For 2012
- Date: February 04, 2013
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Bizo, a startup that helps advertisers reach a business audience, says that it brought in $22 million in revenue in 2012, and that its annualized run rate at the end of the year was $30 million. The company spun off from ZoomInfo in 2009, and it has raised a total of $20 million from Bessemer Venture Partners, Venrock, Crosslink Capital, and others. The platform offers ad targeting and analytics, and it includes both display and direct-response advertising...[read more]
- Two-Thirds of the Top 50 B2B Brands Work with Bizo; Company Enters 2013 with $30 Million Run Rate
- Date: February 04, 2013
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Bizo, the global leader in business audience marketing, today announced that the company generated more than $22 million in revenue in 2012, ending the year with an annual run rate of over $30 million. The company also announced that it is supporting two-thirds of the top 50 B2B brands, along with several other key achievements that underscore the central role Bizo now plays in how B2B marketers reach their target audiences online...[read more]
